Copyright © 2019 InCoStrat.
We believe that the success of any given policy hinges on its communication: how we articulate our policy intent internally and externally, the actions we choose to realise that intent and the meaning we create around those actions. For a policy to achieve its desired effect, all three must be mutually consistent, harmonious and resonant
Our mission is to use our nuanced cultural and political understanding of the environments in which we operate to develop campaigns that help our clients achieve their overarching policy objectives
We define our success by the value and impact we deliver on behalf of our clients
We are a communications and media consultancy that provides a customised end-to-end service for government and private clients: we specialise in strategic campaign planning, narrative development, message distribution and feedback generation in support of policymaking
We communicate in challenging environments, with hard-to-reach populations world-wide and in multiple time zones.
We rely on collaboration, creativity, integrity and individualized growth to deliver innovative solutions to complex problems in challenging environments. Diversity and technology are key success factors: we build bespoke teams to achieve first-class results and use technological innovation to create force multipliers.
We work with a range of issues including: political and military strategic communications, counter-extremism, counter-terrorism, post-conflict recovery, conflict mitigation, stabilisation, reconstruction and development
We take a fully integrated approach to communications: we work across government departments, as well as with private enterprise and NGOs, to maximise the impact of the full range of available diplomatic, military, commercial and humanitarian levers to achieve a given policy objective
We rely on collaboration, creativity and integrity to deliver innovative solutions to complex problems in challenging environments
We see diversity and technology as key success factors: we build bespoke teams to achieve first-class results and use technological innovation to create force multipliers
We believe in an atmosphere of creative challenge: we work closely with our clients to define problem sets and build solutions that ensure the highest standards of ethics, delivery and impact
We are a core team of experienced intercultural practitioners, with significant regional and linguistic expertise in the Middle East, North and West Africa and South Asia
Our wider team consists of international project managers with extensive government (diplomatic, military and development) and private sector experience, who lead and train specialised local teams in and/or near theatres of conflict and transition
We partner with other lead companies in the sector to build mission tailored groups and exploit cross-sector synergies. We also provide niche support to specialized clients
We design our offer to match the challenge. We are impact-led and view monitoring and evaluation as an integral part of our product design
Our services include: atmospheric reporting; media monitoring and analysis; narrative mapping and modelling; target audience definition; attitudinal and behavioural analysis; distribution channel evaluation and engagement; broadcast and social media content development, production and account management; media engagement and press office management; community and key influencer outreach; news and academic publication
We seek to build capacity in our areas of operation. We offer: IT security training, training for local journalists in conflict areas, communication and videography equipment training, spokesperson and leadership training
High ethical standards - actual and perceived - are at the core of our identity and our operations: they are fundamental to gaining the trust and confidence of our clients and the partners on whom we rely
We specialise in operating in and around conflict zones. By their nature, these are chaotic and ambiguous environments. We value integrity and the highest standards of ethics and accountability to ensure not only that we remain committed to being part of the solution but that we also avoid institutionalising the problem
The strategic challenges our clients face are often complex, involving a range of international partners and nuanced geo-political considerations. We value discretion and trust in our client relationships
We value innovation, creativity and wide-ranging collaboration to solve seemingly insurmountable problems. We believe that diversity of input helps us see things differently, identify hidden opportunities and manage our risk
We value transparency and constructive challenge in our relationships with clients, partners and our networks. Mutual understanding, learning and development are key components in improving our systems and our solutions.